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Marketing Skills Catalog/Cross-card decision-consistency audit

Research report · 13 October 2026 · Run 23

Six saved decisions, one consistent answer

Four cards remain active only as conditional, source-inspected candidates. Search Page Audit and Ad Campaign Analyzer remain historical nonrecommendations. This audit corrects two public wording gaps; it does not add a package or authorize installation or external action.

Evidence boundary

This is a comparison of saved Runs 17–22 and the local public catalogue, answer, evidence, chooser and Research library. Original package pages were not reopened on 13 October. Source dates below are saved observations, not fresh verification. No skill, template, prompt, browser, host, real brief, page, export, list or account was run or compared. No safety, quality, compatibility, conversion, ranking, email or campaign outcome is established.

Reading key: Source-described behavior is not an observed output. “First route,” reviewer and approval gates below are pool proposals, not controls enforced by a package. Actual owner facts and permissions were not supplied.

Six-row decision matrix

Saved card decisionBounded artifact and first routeUnsupported inference and named stop
Copywriting · conditional active
Mutable selected text displayed 2.1.0 on 12 October; latest selected-file SHA/date and full inventory unknown. Run 22.
One approved local landing-page draft. Owner brief/template and reviewed prompt first; authorized, non-sensitive facts only. Source describes sectioned copy and alternatives, not a release.Conversion figures and the 3× example lack checkable support in inspected passages; “AI-tells” is optional style review, not detection. Marketing owner checks claims, proof, rights and exact CTA URL; specialists and site owner review as applicable. Separately approve CMS/publication after rendered-page review.
Content Strategy · conditional active
Mutable selected file seen 9 October; latest pin and current inventory unknown. Run 19.
Draft pillars, clusters, sampled gaps and one capacity-bounded content month. Versioned owner brief/template first; only authorized context and dated, scoped research.Weighted X/10 score, stage labels and sampled gaps are not validated demand, return or priority. Content lead decides order; data owner checks sensitive inputs; each brief or publication needs separate approval.
Competitor Discovery · conditional active
Mutable selected file seen 10 October; latest pin and inventory unknown. Run 20.
Sampled public-web starting set for one approved product/audience. Versioned owner sheet and reviewed search first. Source normally excludes tangential entries.Query frequency and repeated appearances are not verified threat or action priority; a report date does not date every claim. Research owner confirms identity, type and dated facts before public comparison. Sharing and follow-on actions need separate approval.
emails · conditional active
Mutable selected text displayed 2.1.3 on 11 October; latest pin, full diff and inventory unknown. Run 21.
Our five-message post-signup Markdown draft hypothesis, not a source-required length or configured flow. Owner brief/template and reviewed prompt first; non-personal approved facts only.Source ranges/examples do not validate recipient rules, cadence, metric targets or deliverability. Marketing owner checks proof and exact CTA URL; recipient-policy and ESP owners determine settings. Import, test, schedule, publication and send each need separate authorization.
Ad Campaign Analyzer · removed
Historical source observation 7 October; pin, tag and current inventory unknown. Run 17.
No skill route. Use a governed descriptive worksheet or analyst for a minimally shared, authorized campaign export.Source colors, AOV−ad CPA “profit,” ten-conversion significance and immediate stop/scale advice do not establish economics or permission. Paid-media owner validates definitions and arithmetic, then separately authorizes any account or spend move.
Search Page Audit · removed
Selected file seen 8 October, but returned crawled six days earlier; pin, tag and inventory unknown. Run 18.
No scored skill route. Use the owner-maintained unscored checklist for one authorized public URL; do not submit protected or staging URLs without permission.Mandatory X/38, ratings, fixed priorities and 35% table claim do not validate search quality, citation or ranking impact. SEO/site owner reviews dated observations; developer/content owner evaluates changes; deployment needs separate approval.

The two removed packages remain in dated evidence, not in active choice. None of the six has a verified present revision and full resource inventory sufficient for current install advice.

The two literal corrections

1 · Standalone answerThe previous answer.json named four active candidates but omitted both explicit removals. It now names Search Page Audit and Ad Campaign Analyzer, the unscored owner-reviewed URL checklist and governed descriptive campaign worksheet, with separate deployment/spend approval.
2 · Dated email evidenceThe 26 September evidence.json claim blurred source welcome examples with our five-email brief. Its evidence ID, source URL, observation date and historical version 2.0.0 remain; its claim now labels five emails as the pool’s proposed bounded use, not a source-mandated format.

These are consistency corrections, not new findings about source behavior. The older public reports retain their dated claims and URLs. Their later supersession notices remain in place.

What would change a card decision?

New attributable package evidence, a verified intended revision and full resource inventory, host/data permission review, and a consented non-sensitive same-brief comparison with a fixed rubric could support a later card-specific evaluation. The removed packages would also need revised mandatory score/action rules and a fresh decision audit before reconsideration. A reviewer name in this report is a proposed handoff, not evidence that an owner is available. Until then, no install recommendation, external action or marketing outcome claim follows.

Current catalogue · Browse by job · Review a skill · Research library · Saved decision records: 17, 18, 19, 20, 21, 22.

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