Marketing Skills Catalog
Choose a marketing skill by the job and review required.
Five source-inspected instruction packages for marketers using AI agents. Start with a concrete output, inspect the original source, and keep consequential decisions with a person.
The first set produces drafts, plans, research, audits, and analysis.
These are portable skills with a SKILL.md instruction package, not automation platforms or account connectors. The visual map shows the output each package is designed to produce—not a claimed result.
PlanResearchDraftAudit / analysisNot automated action
Five skills to assess
Every item below is source-inspected; not independently tested. “Compatible” refers to the maintainer’s statement, not this catalogue’s install test.
Copywriting
Draft or improve homepage, landing-page, pricing-page, feature-page, about-page, or product-page copy.
Output: a page-copy draft based on audience, offer, proof, and traffic context.
Content Strategy
Turn business context into content pillars, topic clusters, buyer-stage mapping, priorities, gaps, and a first-month editorial calendar.
Output: a planning package—not published content.
Competitor Discovery
Build a dated, classified public-web list of direct, adjacent, and tangential competitors.
Output: names, URLs, types, one-liners, queries used, and next steps.
Search Page Audit
Audit a supplied URL across SEO basics, content structure, AI-search/GEO readiness, and E-E-A-T signals.
Output: a 38-point scored checklist and prioritized fixes—not site deployment.
Ad Campaign Analyzer
Read a CSV, table, or pasted export to frame CPA, ROAS, LTV:CAC, creative fatigue, and stop/hold/scale choices.
Output: recommendations and a proposed scaling plan—not an ad-account action.
Start with a bounded job.
- Name the outputDraft copy, a plan, a research table, an audit, or an analysis.
- Read the sourceCheck the original file, license, install guidance, and any included resources.
- Scope the dataUse only authorized material. Treat campaign exports and customer context as sensitive.
- Approve the actionVerify facts and assumptions before a public or consequential change.
Read the evidence and limits.
Use the job guide, the two-report research library, and the methods page to assess this catalogue.
Browse by job
Start with the output you need: a draft, plan, competitor set, page audit, or campaign analysis.
Five job routes →Research library
Read the source-inspection report and the current comparison of the same five records.
Two research reports →Methods & limits
See what “source-inspected” means and why it is not an install, security, or performance test.
Evidence rules →Evidence basis: Run 1 source-inspection notes · Maintainer links are original repository sources. Last checked: 2026-09-22 UTC.